The Value of Active Listening
Just a few weeks ago, I was introduced to Stephen Englehart, the Strength and Conditioning Coach for Colorado University’s Men’s Basketball team. Oh man, is this guy serious about his athletes! Very rarely do you meet someone with such an intense passion for both seeking out innovative products while also requiring assurances that those same products will provide the safety and efficacy his athlete's require. It was very obvious to me that if I could persuade him that the safety and efficacy of our products (in this case, the Fôrs™ Cryo-Thermo™ Massager) was there, I could look forward to learning from this straight-shooter how best to uniquely meet his, and thousands of other collegiate and professional coach's needs. And that is exactly what happened.
Focusing on the Cryo in Cryo-Themo
If you ask most people what they like best about the Fôrs™ Cryo-Thermo™ Massager, they say it is the unique combination of heat with percussion and/or vibration that sets it apart. According to Stephen however, while that’s all well and good, the real utility is the combination of the percussion and/or vibration with the cold setting. Furthermore, it is the ability to utilize this unique combination of settings while on the go, whether bus, plane or car.
Returning to Sport Post-Injury
One of the worst things for a collegiate or professional athlete is an injury. And while the rehabilitation of that injury becomes a priority initially, there comes a time where you must start to wrap up your rehab while you simultaneously get back to playing. This moment in time can be quite stressful for an athlete because of the lack of confidence the athlete often possesses in understanding where the threshold lies between re-injuring themselves and making a truly positive step in returning to their peak level of performance.
One of the keys for athletes during this time, especially when competing, is to take on the role of both the athlete and the trainer/therapist. To do this, the athlete must make 24-7 life about either performing or recovering from performance.